Project Name: LAfitness.co.uk

Client: LA fitness

Project Overview

National gym chain, LA fitness, is a market leader when it comes to offering a wide range of fitness options in a convenient location. LA fitness appointed Branded3 after a competitive pitch to improve the web presence of one of the leading fitness brands around. We were selected on the strength of our integrated approach to web development.

Solution

Utilising our integrated approach of Design, Build and Search, we consulted on the design process to ensure that the site is user friendly, implemented a robust enterprise content management solution, EpiServer, for future proofing and continued growth and optimised the pages for SEO.

We also carried further offsite optimisation work such as Google Local so that when the site goes live, it will start getting the rankings in Google.

Integrated Design, Build and Search approach with the website delivered in 8 weeks! Development team worked closely with SEO team to optimise the site build and content.

Results

Within hours of the site going live, LA Fitness achieved top rankings for search terms like ‘Gym’ and ‘Gyms’ in Google from 10th position and lower. The speed and level of success achieved is testament to the talent and dedication of the team that we employ in Branded3. Furthermore, we delivered the whole solution in a record time of 8 weeks.