Call Metrics

Call MetricsDeveloped in-house at Branded3 the Call Metrics software integrates telephone call monitoring with popular web tools such as Google Analytics & AdWords conversion tracking as well as client CRM systems to provide the ultimate marketer’s dream – the ability to track ROI for marketing spend.

By setting up different telephone numbers for each marketing channel or sub-channel we can determine the source of your telephone sales and use this information to measure ROI more accurately than ever before.

You can allocate different telephone numbers to as many channels as you like, the following are some common suggestions:

  • Organic search
  • Paid search
  • TV ads
  • Referrals from a partner site
  • Referrals from a super affiliate
  • Banner campaigns
  • A specific generic keyword

The system works by routing phone calls through a telephone system which is integrated with a web server. Data is captured and made available via your Call Metrics login interface as well as being posted to your Google Analytics account.

Call Metrics dashboard
The image above shows a sneak preview of the impressive dashboard and statistics Call Metrics offers – for a full demo and PDF brochure please get in touch.