Carrying out an eye-tracking study is the ultimate way to understand exactly which parts of your website are catching people eye and which are going totally unnoticed.

Used in conjunction with tools such as Branded3 Heat Maps, we can see where our panel of testers were looking, clicking and hovering during a browsing session and compare this to real-time data from your customers.

High-tech cameras record the ‘point of gaze’ as well as pupil diameter to show not only which elements users are focussing on but how much they are actually engaging with your page. Our eye-tracking program is normally carried out as part of a wider usability testing program during the user journey modelling process.