Whether you choose to actually participate in social media conversations or not it’s extremely important that you take the time to listen to what people are saying about your brand.

Comments and reviews may appear on Twitter, Facebook, Myspace, a blog or in the columns of a Daily Mail article. If somebody mentions your company then it’s important that somebody is reading it.

In partnership with Viral Heat we offer brand ‘checking’ services to all our clients with the option for 24 hour monitoring & crisis management. So, not only do we alert to you to potential social media issues, but we can help you work through them to limit the damage caused by any negative press.

Automated brand monitoring solutions such as the free Google Alerts service are fine for smaller brands, but there is little point in being alerted to an issue unless you have the 24 support of a social media consultant experienced in damage limitation to help you.